Nella Media Group Awarded Best of Show in Design, a Special Judge’s Award, and Five Regional ADDY® Awards at 2013 Pele Awards Ceremony

Honolulu, Hawaii – NMG//Nella Media Group, today announced three of its publications as recipients of Regional ADDY® or “Pele” Awards this past weekend at the American Advertising Federation District 13 awards ceremony.  In addition to the three Gold, one Silver, and one Bronze ADDY® Awards, NMG was honored to receive Best of Show in Design and a Special Judge’s Award for innov8 magazine.

With a focus on content for the modern traveler, ROOM+SERVICE, the in-room guestbook for Aqua Hotels & Resorts, Castle Resorts & Hotels, Hotel Renew, The Mauna Lani Bay Hotel & Bungalows, Waikiki Parc Hotel, Courtyard Waikiki Beach, Equus Hotel, and Marina Tower Hotel, was awarded the Gold ADDY® in the Travel & Tourism – Book Design category.

Committed to captivating imagery, strong editorial features and contemporary design, innov8, the in-flight magazine for go!, a Hawaii regional airline, was awarded the Gold ADDY® in the Collateral Material – Publication Design Series category, and the Silver ADDY® in the Travel & Tourism – Magazine Design category.
 
FLUX Hawaii, a quarterly lifestyle magazine for the forward-thinking demographic featuring the latest in local arts and culture, was awarded the Gold ADDY® in the Collateral Material - Publication Design Cover category and the Bronze ADDY® in Collateral Material – (Entire) Magazine Design category.

"We are honored to have once again received the top media and design awards in the state for our publications. As always, I am proud of our incredible team and all of their hard work and dedication," said CEO Jason Cutinella. "While we continue to grow and move forward we strive to remain humble and appreciate the partners who make our work possible.  Thank you to the airline, hotels, readers, and advertisers who continue to support us,” continued Cutinella.
With an annual readership of over 4.25 million, NMG's publications include ROOM+SERVICE, innov8 magazine, FLUX Hawaii magazine, and Chinatown Newspaper.

ABOUT AAF The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising."  The ADDY Awards (or the American Advertising Awards) is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions.  The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.  The “PELE Awards” is our local District 13 ADDY Competition, which recognizes the best advertising and design work created in Hawaii during the preceding calendar year (January 2012 to December 2012). For more information visit http://peleawards.com/archive.

Nella Media Group to Publish Program for the  2014 Honolulu Performances of Disney’s The Lion King

Honolulu, Hawaii – WestCoast Entertainment has invited Nella Media Group (NMG) to publish the theater program guide for the 2014 Honolulu performances of Disney’s THE LION KING. An advertisement in the official production program will provide over 150,000 patron impressions who will attend one of the show’s more than 60 performances and who will recognize advertisers as supporters of the arts in Hawaii.

NMG invites you to be a part of the exciting 2014 season of THE LION KING in Honolulu.  For inquiries on bringing your company’s brand and message to the more than 150,000 expected attendees through the exclusive playbill program please email Keely Bruns, NMG VP Marketing & Advertising, at kbruns@nellamediagroup.com. There is very limited ad space available so act now to reserve yours.
 
Back by popular demand, THE LION KING will return to Honolulu for the first time since its triumphant premiere in September 2007, where the production played a sold-out run at the Blaisdell Concert Hall. This exclusive, eight-week return engagement at the Blaisdell Concert Hall begins Tuesday, January 14, 2014 and plays through Sunday, March 9, 2014.  Opening night is set for Thursday, January 16 at 7:30 p.m.  Individual tickets for THE LION KING will go on sale to the general public on Saturday, July 20, 2013.

The North American touring productions of THE LION KING have been seen by more than 14 million theatergoers, grossing over $983 million to date.  Having already played more than 70 cities across North America, THE LION KING now proudly makes its Honolulu return at the Blaisdell Concert Hall.

ABOUT THE LION KING THE LION KING is among the most successful titles in entertainment history, with a cumulative gross in excess of $5 billion. Since its Broadway premiere in 1997, the production has been seen by more than 66 million people in 20 countries. Produced by Disney Theatrical Productions (under the direction of Thomas Schumacher), THE LION KING is only the second show in history to generate five productions worldwide running 10 or more years.  Translated into seven different languages, THE LION KING can currently be seen on Broadway and on tour across North America, Japan, the UK, Hamburg and Madrid.

Nella Media Group Announces Increased Visitor Readership with Addition of Distribution Partners Island Air, Polynesian Adventure Tours, The Modern Honolulu and Classic Resorts

Honolulu, Hawaii – NMG//Nella Media Group today announced distribution for its Hawaii visitor media will grow with the addition of five new partners. Beginning December 1, 2013 the company will publish Island Air, the in-flight magazine for Island Air, and starting March 1, 2014, will begin publishing the on-board magazine for Polynesian Adventure Tours/Gray Line Hawaii. The company also welcomes three new hotel partners to its custom hotel book and digital program, ROOM+SERVICE: The Modern Honolulu, and the Classic Resorts of Kaanapali Alii and Mauna Lani Point.

“We are honored to add as partners these outstanding transportation and hospitality companies. NMG is dedicated to providing content for the modern traveler and building strong travel industry relationships in and around the Pacific,” said Jason Cutinella, NMG CEO.

Island Air, a leading Hawaii regional carrier, flies approximately 460,000 interisland passengers per year. The airline currently operates regularly scheduled flights between the airports of Honolulu, Molokai, Lanai, Kauai, and Maui. The initial issue of the in-flight magazine will be distributed on board all Island Air aircraft starting December 1, 2013 through March 31, 2014.

Polynesian Adventure Tours/Gray Line Hawaii is a premier tour and transportation company for the state with a fleet of more than 180 mini-coaches and buses serving over one million total passengers per year on the islands of Oahu, Maui, Kauai, and Hawaii’s “Big Island.” Launching March 1, 2014, the on-board magazine will be published bi-monthly and will offer passengers entertaining editorial features and photography to complement their tour of the islands.

NMG welcomes to its ROOM+SERVICE hotel partners The Modern Honolulu, and the Classic Resorts of Kaanapali Alii and Mauna Lani Point. After launching in January 2012, ROOM+SERVICE has more than doubled its distribution with each annual issue. In 2014, in-room distribution will once again more than double when the books are placed in the guestrooms and suites of these new partner hotels as well as the eleven properties of Starwood Hotels & Resorts Hawaii. 

In addition to the property-branded books, NMG will provide each of its partner hotels and resorts with a custom-branded online edition of ROOM+SERVICE to be distributed to guests prior to their arrival in Hawaii. The digital component will offer guests the same high quality, beautiful Hawaii editorial and guide content of the books for use before, during, and after their visit.

Starwood Hotels & Resorts Hawaii Selects Nella Media Group’s ROOM+SERVICE to Complement its In-room Guest Experience

Honolulu, Hawaii – NMG//Nella Media Group today announced Starwood Hotels & Resorts Hawaii has selected its award-winning ROOM+SERVICE visitor books to complement the in-room guest experience for its eleven Hawaii properties on Oahu, Maui, Kauai, and Hawaii Island.  In addition to the property branded books, NMG will provide each Starwood Hawaii property with a custom online edition of ROOM+SERVICE to be distributed to guests before their arrival in Hawaii. The digital component will offer Starwood guests the same high quality, beautiful Hawaii editorial and guide content of the books for use before, during, and after their visit.
 
After launching in January 2012, ROOM+SERVICE has more than doubled its distribution with each annual issue.  In 2014, in-room distribution will once again more than double when the books are placed in Starwood Hotels & Resorts Hawaii guestrooms and suites.  With a focus on providing compelling content for the modern traveler, ROOM+SERVICE has been well received by both hoteliers and guests alike.  The publication has been awarded the Pele Gold Regional ADDY Award in its category each year it has entered the prestigious competition. 
ROOM+SERVICE will serve as the exclusive property branded in-room publication for the following properties, totaling nearly 8,000 rooms and suites:
 
Oahu
The Royal Hawaiian, a The Luxury Collection Resort
Sheraton Waikiki Moana Surfrider, a Westin Resort & Spa
Sheraton Princess Kaiulani
Maui The Westin Maui Resort & Spa, Ka’anapali
The Westin Ka’anapali Ocean Resort Villas
Sheraton Maui Resort & Spa

Kauai
The St. Regis Princeville Resort
The Westin Princeville Ocean Resort Villas
Sheraton Kauai Resort
Hawaii Island
Sheraton Kona Resort & Spa at Keauhou Bay

“NMG has a proven track record of success both in producing market-leading, quality publications and in building successful advertising programs for their clients,” said Page Gaylord, Director of Advertising and Promotions, Starwood Hotels & Resorts Hawaii.  “We look forward to launching this new relationship with NMG and utilizing our branded ROOM+SERVICE to add to the anticipation of our guests before they arrive to Hawaii, while improving their overall travel experience.”   “We are humbled and very excited to have been selected to help represent such historic and luxury brands, including The Royal Hawaiian, Moana Surfrider, and St. Regis Princeville Resort, just to name a few of the outstanding Starwood Hawaii resorts,” said Jason Cutinella, NMG CEO.  “The year 2014 will launch the third edition of ROOM+SERVICE, and we are extremely grateful for all of our partners who share our vision for excellence in visitor media and the guest experience.”

In addition to Starwood Hotels & Resorts Hawaii, the 2014 edition of ROOM+SERVICE will serve as the official, in-room publication for Aqua Hotels & Resorts, Castle Resorts & Hotels, Courtyard Waikiki Beach by Marriott, Equus Hotel, Hotel Renew by Aston, Marina Tower Hotel, The Mauna Lani Bay Hotel & Bungalows, Vive Hotel Waikiki, Waikiki Parc Hotel, and Ohana Beach Rentals, a group of over 110 Hawaii luxury rental homes.
 
ABOUT STARWOOD HAWAII Starwood Hotels & Resorts Hawaii offers travelers eleven Hawaiian properties and nearly 8,000 guestrooms and suites on the four main Hawaiian Islands. Located on or steps away from the islands’ best beaches, Starwood Hotels & Resorts in Hawaii are comprised of iconic and historic hotels, resorts with expansive and breathtaking backdrops, innovative guest programming and luxurious amenities representing internationally renowned hotel brands from Sheraton, Westin, Luxury Collection and St. Regis. For more information visit starwoodhotelshawaii.com.

Ink, the Global Leader of In-flight Publications, Appoints Nella Media Group as Hawaii Sales Representative

Honolulu, Hawaii – NMG//Nella Media Group today announced it has been appointed as the Hawaii sales representative for Ink, the world’s leading expert in connecting with travelers and largest producer of in-flight magazines in the world.

NMG will assist Hawaii clients in marketing their goods and services through Ink’s vast network of travel marketing solutions and publications, including Hemispheres Magazine, the in-flight magazine for United Airlines.  In 2012, United Airlines carried more than 140 million passengers and brought more visitors to Hawaii than any other carrier.  For more information contact your NMG sales representative or send an email to sales@nellamediagroup.com.
 
“We look forward to introducing Ink and its publications to our clients and other businesses throughout Hawaii,” said Jason Cutinella, NMG CEO.  “Ink has developed a worldwide media network, and through their media channels, we believe we can aid our clients in marketing themselves to travelers who may be planning a Hawaii visit and encouraging those who may not.”
 
“NMG has a proven track record of success both with producing quality publications and in matters of building successful advertising programs for their clients,” said Steve Andrews, Ink U.S. Group Publishing Director.  “NMG is growing quickly, has shown they work with their clients’ best interests in mind, and we are glad to begin this new relationship with such an organization.”
Hemispheres Magazine has maintained its position as having the most affluent audience in print media in the U.S. for the second year. According to the 2012 Gfk MRI Fall Survey, the Hemispheres audience still has the highest median household income, which grew by 3.1 percent to $132,400.

NMG will represent the following Ink in-flight publications:
·- Hemispheres Magazine, for United Airlines
- Jetstar Japan, for Jetstar Japan
- Jetstar Australia, for Jetstar Airways
- Traveller, for easyJet
- Holland Herald, for KLM Royal Dutch Airlines.

ABOUT INK Ink is the world’s expert in connecting with travelers. In addition to producing more in-flight magazines for more airlines than any other company in the world, Ink reaches a captive audience of hundreds of millions of travelers each year with Targeted Advertising (TAD) on confirmation emails, check-in emails, print-at-home & mobile applications and on in-flight entertainment systems.

Ink works with more than 30 airlines worldwide, produces media in 13 languages, and sells advertising in more than 100 countries. Ink travel clients include companies as diverse as Bangkok Airways, easyJet, Eurostar, Germanwings, Gulf Air, Hong Kong Airlines, Jetstar, KLM, Norwegian Airlines, PrivatAir, Ryanair, Tiger Airways, TurboJET (Hong Kong–Macau ferry), United Airlines, and Wizz Air. Ink is the owner of the Airline Retail Conference (ARC) in Europe and Asia, the China Travel Retail conference (CTR), and produces the Airline Passenger Experience Media Platform in association with APEX, the Airline Passenger Experience Association. For more information see www.ink-global.com.

Incentient, the Global Leader of Touchscreen Hospitality Technology,  Partners with Nella Media Group for Regional Sales

Honolulu, Hawaii – NMG//Nella Media Group today announced it has entered into an Agreement with Incentient, the producers of leading guest facing hospitality technologies SmartTouch(SM) and SmartCellar(SM).  NMG will work with Incentient to provide advertising opportunities to Hawaii clients through SmartTouch, which makes guest services and experiences readily available in-room through wireless, touch-screen devices.  SmartTouch offers advertisers the unique opportunity to directly reach their target demographic at the exact moment they are about to make a purchase decision and will soon be made available in select Starwood Hotels and Resorts in Hawaii.

The resort properties, which include The Royal Hawaiian, a Luxury Collection Resort, Moana Surfrider, a Westin Resort and Spa, Sheraton Waikiki, and Sheraton Princess Kaiulani have selected SmartTouch as their interactive, in-room guest interface utilizing Apple iPads™. Using the dedicated SmartTouch technology, guests will access all of the resorts’ amenities and guest services including concierge, room service, restaurant and spa reservations, and more. 

 “We look forward to introducing SmartTouch not only to our advertising clients, but our current and future hotel partners as well,” said Jason Cutinella, NMG CEO.  “As NMG continues to grow within the visitor industry we are working to continually align ourselves with global leaders such as Incentient.  Our vision for the near future is to become a vital partner for hospitality and other companies in key travel markets.”

“We are very pleased to create this partnership with NMG,” said Patrick J. Martucci, Chairman and CEO of Incentient. “Their leadership position within the visitor industry and close relationships with advertising clients in Hawaii made this a perfect fit for our mutual clients and guests.  Everyone involved will benefit from the partnership, especially visitors to Hawaii staying at these well-known properties.”
 
Already the industry leader in providing its SmartCellar interactive wine lists at the world's best restaurants, Incentient's guestroom system is emerging as the top choice among elite hotels. SmartTouch allows hotels to offer their guests a richer hospitality experience utilizing 100 percent wireless, touch-screen technology and mobile access. With SmartTouch, guests can easily access any number of hospitality services including the direct ordering of room service, booking spa treatments, requesting bell service and accessing entire concierge offerings, without picking up a phone or leaving their room. Available in over 150 languages, SmartTouch helps connect a global luxury travel community, while providing a better connection between the resort and their guests.

Guest benefits provided by SmartTouch include:
·- Enhanced privacy, and convenience and immediate response when accessing and requesting guest services.
- Direct and immediate access to all hotel information via a beautifully designed and user-friendly 2-way interface. 
- Room service, concierge, valet, housekeeping, bellman and all pertinent guest services at user's fingertips.
- Hotels implementing SmartTouch experience the following benefits:
- A green alternative, updated in real-time, saving recurring production costs and paper waste.
- Technology that's available in 150 languages.
- Robust data mining capabilities provide detailed feedback on what guests are buying and what information generates the most responses
- Vibrant marketing opportunities and subtle product placement, resulting in immediate conversion of marketing dollars.
- Each venue's system is fully customized to reflect its brand identity; no two SmartTouch products look the same.
Guests remain in the embrace of the hotel brand at all times and are never handed off to a third party provider.

ABOUT INCENTIENT Incentient provides services for hospitality venues including restaurants, hotels and resorts and sport and entertainment arenas. By creating and maintaining unique hardware and software solutions, Incentient exclusively unites clients with their customers by adding value to the supply chain experience. In addition to SmartCellar(SM), Incentient developed the SmartTouch(SM) system – a touch-screen flat panel featuring proprietary software encouraging guests to control their hospitality experience from within the security of their rooms (this includes, but is not limited to room service, valet, housekeeping, concierge and spa, among others).  Incentient's patent-pending solutions are currently being marketed around the world, with technology currently installed in 17 countries including the United States, Canada, Mexico, China, United Kingdom, Australia and the United Arab Emirates. For more information about additional locations currently utilizing Incentient products, go to www.incentient.com.

Nella Media Group Announces Launch of its First National Title:  Lei, a Hawaii Travel & Lifestyle Publication for the LGBT Traveler

Honolulu, Hawaii – NMG//Nella Media Group today announced it will soon publish the first issue of Lei, a Hawaii travel and lifestyle publication for the modern LGBT traveler.  Published online at LeiCulture.com and through a casual yet elegant annual print edition, Lei will showcase what makes Hawaii the most beautiful, culturally rich, and welcoming destination in the world.  The first issue of the magazine will be distributed in May 2014 via direct mail to LGBT households in specific neighborhoods in target markets as well as through retail outlets and select distribution partners.

Lei are the traditional Hawaiian symbol of love, friendship, appreciation, and aloha. For generations the people of Hawaii have used lei to express these emotions, strengthen relationships, and give thanks.  NMG has dubbed its new publication “Lei” with the intent to create a medium that will welcome, entertain, and give thanks to travelers before, after, and during their journey.

“With Lei we hope to bring a new appreciation of Hawaii to today’s LGBT traveler,” said Joe Bock, Lei Publisher and NMG COO.  “From stunning landscapes and vibrant culture to the state’s recent approval of same-sex marriages, Hawaii is an ideal destination with diverse offerings.  It is our goal to highlight the state’s depth of character and breadth of opportunities with a respectful, captivating publication relevant to today’s gay and lesbian traveler,” he continued.

When asked about marketing to the LGBT traveler, Kelly Sanders, Starwood Hotels and Resorts Area Managing Director stated, “If you knew of a market that consisted of 700 million people, who travel 4 to 5 times more often than the average person, have more disposable income and love adventure, luxury, dining, fun, seek it out and are willing to pay for it, would you consider this group worth marketing to?  This is the GLBT Community."
 
"We are excited to launch Lei magazine, NMG’s first nationally distributed publication,” said Jason Cutinella, NMG CEO. "Lei helps fulfill NMG’s mission to supply ‘content for the modern traveler’ by promoting beautiful Hawaii to the LGBT traveler pre-arrival. This new title further diversifies our visitor content while significantly expanding our readership."

Lei will be mailed to LGBT households in the key source markets of San Diego, Los Angeles, San Francisco, Portland, Seattle, Phoenix, Denver, Chicago, Dallas/Ft. Worth, Houston, Chicago, New York and others.  The magazine will also be distributed as select locations in Hawaii and other states. The addition of Lei adds national print distribution to NMG’s readership; an audience of over 8 million.

Ad positions in the initial issue of Lei will be available through March 31, 2014.  To reserve space please contact sales@nellamediagroup.com. 
For continuing updates, like Lei on Facebook and follow @LeiCulture on Twitter and Instagram.

Nella Media Group Announces Increased Visitor Readership with Addition of Distribution Partners Island Air, Polynesian Adventure Tours, The Modern Honolulu and Classic Resorts

Honolulu, Hawaii – NMG//Nella Media Group today announced distribution for its Hawaii visitor media will grow with the addition of five new partners.  Beginning December 1, 2013 the company will publish Island Air, the in-flight magazine for Island Air, and starting March 1, 2014, will begin publishing the on-board magazine for Polynesian Adventure Tours/Gray Line Hawaii.  The company also welcomes three new hotel partners to its custom hotel book and digital program, ROOM+SERVICE: The Modern Honolulu, and the Classic Resorts of Kaanapali Alii and Mauna Lani Point.

“We are honored to add as partners these outstanding transportation and hospitality companies. NMG is dedicated to providing content for the modern traveler and building strong travel industry relationships in and around the Pacific,” said Jason Cutinella, NMG CEO.

Island Air, a leading Hawaii regional carrier, flies approximately 460,000 interisland passengers per year.  The airline currently operates regularly scheduled flights between the airports of Honolulu, Molokai, Lanai, Kauai, and Maui. The initial issue of the in-flight magazine will be distributed on board all Island Air aircraft starting December 1, 2013 through March 31, 2014.

Polynesian Adventure Tours/Gray Line Hawaii is a premier tour and transportation company for the state with a fleet of more than 180 mini-coaches and buses serving over one million total passengers per year on the islands of Oahu, Maui, Kauai, and Hawaii’s “Big Island.”  Launching March 1, 2014, the on-board magazine will be published bi-monthly and will offer passengers entertaining editorial features and photography to complement their tour of the islands.

NMG welcomes to its ROOM+SERVICE hotel partners The Modern Honolulu, and the Classic Resorts of Kaanapali Alii and Mauna Lani Point. After launching in January 2012, ROOM+SERVICE has more than doubled its distribution with each annual issue.  In 2014, in-room distribution will once again more than double when the books are placed in the guestrooms and suites of these new partner hotels as well as the eleven properties of Starwood Hotels & Resorts Hawaii.
 
In addition to the property-branded books, NMG will provide each of its partner hotels and resorts with a custom-branded online edition of ROOM+SERVICE to be distributed to guests prior to their arrival in Hawaii. The digital component will offer guests the same high quality, beautiful Hawaii editorial and guide content of the books for use before, during, and after their visit.
 
Ad positions in ROOM+SERVICE 2014 will be available through October 21, 2013.  To reserve space in any NMG publication, please contact your NMG sales representative or email sales@nellamediagroup.com.

Nella Media Group Appoints Keely Bruns as VP Marketing & Advertising

Honolulu, Hawaii – Nella Media Group (NMG) has appointed Keely Bruns to its management team as Vice President Marketing and Advertising. Bruns will be responsible for NMG’s key marketing and advertising strategies and efforts.

“Keely brings to Nella Media Group significant marketing and advertising experience and a successful career in the media industry,” said Chief Executive Officer Jason Cutinella. “We are excited to add her to our executive team and continue growing and rounding out the company’s management profile and expertise.”

Bruns most recently served as Sales and Marketing Executive for KHNL-Hawaii News Now, where she was responsible for creating custom marketing plans including TV and digital media elements and set a new record for the highest number of new business starts in one month. Prior to Hawaii News Now Bruns served as Sales and Marketing Executive for Cox Media Group Hawaii where she continued to exceed expectations during the challenging years of the recession. She received her bachelor’s degree in telecommunications from Indiana University and has since gained valuable experience through product launches and media sales in the Chicago and Honolulu markets. Bruns’ career has allowed her to work with and compliment the marketing needs of a variety of businesses from vertically integrated companies to retails shops who outsource everything.

Combining her diverse background in marketing with her love for the ocean and environment, Bruns found her passion to educate and inspire people to choose brands making the least environmental impact. She discovered her deep love for the ocean and nature through her father, who taught her SCUBA diving and certified her at the age of ten. Growing up, she looked into every opportunity to move to an island, where the ocean would surround. She moved to the Aloha State in 2007. Experienced at recruiting consumers, product launching, and building brand awareness, Bruns’ work ethic and drive to successfully complete goals have enabled her to achieve outstanding achievements.

Nella Media Group Appoints Joe Bock as Chief Operating Officer 

Honolulu, Hawaii – Nella Media Group (NMG) has appointed Joe Bock to its management team as partner and Chief Operating Officer. Bock will be responsible for managing NMG’s internal and external business development initiatives, strategic planning for the NMG family of brands, and for leading Company sales and marketing efforts.

“Joe Bock brings to Nella Media Group a distinguished mix of corporate leadership and visitor market experience, and we look forward to his contributions,” said Chief Executive Officer Jason Cutinella. “As NMG completes its fourth year and gears up for its next phase of growth, the addition of Joe to our management team was a strategic decision. In a short time NMG has achieved tremendous growth, and we are immensely proud of our staff for their continued dedication and commitment to excellence.”

Bock most recently served as Senior Director of Marketing for Castle Resorts & Hotels, a Pacific region hotel and resort management company, where he was responsible for strategic planning and marketing services, media buying, promotions, partnership, travel trade and consumer loyalty programs, public relations, and eCommerce. Prior to Castle, Bock served for five years as Chief Marketing Officer of go!, a Hawaii regional airline, and was pivotal in the company’s June 2006 launch. There, he was responsible for establishing the company’s reservations and customer service departments, as well as managing eCommerce, sales, advertising, public relations, and partnership marketing efforts. Bock began his career in the travel industry by joining the legal department at Mesa Air Group, Inc. as staff counsel until moving to Hawaii for the Phoenix, Arizona-based company’s go! start-up.